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Course Date: 08 September 2014 to 20 October 2014 (6 weeks)
Join us and learn how to develop, test, and deploy high-impact solutions to society's toughest challenges.
MacMillan is the Academic Director of the Sol C. Snider
and Dhirubhai Ambani Professor of Entrepreneurial Management. He also taught at Columbia University, Northwestern
University and NYU. He received his BSc (Chemical Engineering) . from the
University of Witwatersrand, and his Master’s and Doctorate in Management from
the University of South Africa.
Prior to joining the
academic world, Mac was a chemical engineer, and gained experience in gold and
uranium mines, chemical and explosives factories, oil refineries, soap and food
manufacturers, and the South African Atomic Energy Board. He has been a director of companies in the
travel, import/export and pharmaceutical businesses in the USA, South Africa, Canada,
Hong Kong, and Japan. Mac has extensive consulting experience, having
worked with such companies as Merck, Microsoft, Air Products, DuPont, General
Electric, GTE, IBM, Citibank, Chubb & Son, American Re-Insurance, Texas
Instruments, Novell, Westcon, Fluor
Daniel, Seagate Technologies, Matsushita/Panasonic (Japan), Olympus (Japan), L.G.Chem (Korea), KPMG
(UK) and Commercial Union General Insurance (UK).
Mac has published articles
and books on new ventures, innovation organizational politics and strategy
formulation. His articles have appeared
in the Harvard Business Review, The Sloan Management Review, The Journal of Business Venturing, and
He is co-author of the best-selling books Corporate Venturing, The
Entrepreneurial Mindset, which focuses on how
managers and entrepreneurs can create a continuous stream of growth
opportunities for their firms, MarketBusters, which focuses on strategies
firms can use to dramatically change their existing businesses, Unlocking Opportunities for Growth, which
provides guidelines for selecting, valuing and pursuing highly uncertain but
high potential growth opportunities, and Discovery
Driven Growth which focuses on how to use incremental, game-changing and
radical innovation to grow the value of the company. His most recent book “The
Social Entrepreneur’s Playbook” focuses on how to create Social enterprises
that generate profits while reducing social stress for target beneficiary
His current research is focused on
social entrepreneurship, future market growth, and investment under conditions
of high uncertainty. He teaches in Wharton Executive Education programs and
works with management teams around the world to design and execute organic
growth strategies that increase the value of their firms.
Prior to joining the
academic world, he was a divisional director of a public company, responsible
for business unit turnarounds and new market development. He currently serves
on the executive board of a venture capital–funded company in Philadelphia.
James holds a PhD from The
Swiss Institute of Technology (EPFL) and is published in the Harvard Business Review,
Journal of Management, Long Range
Planning, Management Science, Organization Science,and the Research-Technology Management Journal. He is a recipient of a Best
Paper Award in the Entrepreneurship Division of the U.S. Academy of Management.
Peter Frumkin is Professor of Social Policy and Director of the Master’s in Nonprofit Leadership Program, and Faculty Director of the Center for High Impact Philanthropy, all at the University of Pennsylvania. His research and teaching focus on nonprofit strategy, philanthropy, and social entrepreneurship. Frumkin is the author of On Being Nonprofit (Harvard University Press, 2002),Strategic Giving: The Art and Science of Philanthropy (University of Chicago Press, 2006), and The Essence of Strategic Giving: A Practical Guide for Donors and Fundraisers (University of Chicago Press, 2010). He is co-author of Serving Country and Community (Harvard University Press, 2010) and The Strategic Management of Charter Schools (Harvard Education Press, 2011). This spring, a new book, Building for the Arts: The Strategic Design of Cultural Facilities, will be published by the University of Chicago Press. It considers the many challenges that museum, theaters and performing arts centers face when they undertake ambitious capital construction projects.
Prior to coming to Penn, Frumkin was Professor of Public Affairs and Director of the RGK Center for Philanthropy and Community Service at the Lyndon B. Johnson School of Public Affairs, University of Texas at Austin. He has taught at Harvard University’s John F. Kennedy School of Government and served as a senior fellow at the New America Foundation. Frumkin received his Ph.D. in sociology from the University of Chicago.
Social entrepreneurs and social innovators are tackling and diminishing many of the world's problems. They achieve significant positive social impact through the creative and aggressive mobilization of people and other resources.
In Africa, a social entrepreneur built an enterprise which delivers
70 million daily protein servings into the region at significantly lower cost and
at higher quality than before. In India,
rice husks are being burned to generate power enabling families to live, read,
and learn after the sun goes down. In
Latin America makeshift informal housing is being converted from fire-trap
shanties into safe, concrete-based homes.
This course will cover a select set of topics associated with social innovation and entrepreneurship whether
nonprofit or for-profit. Students will
be able to choose their level of engagement by selecting either the open track,
or the signature track. Students in the
open track will master a set of strategy and planning tools essential for
social innovation success. Students in
the signature track will work throughout the term on a plan for an organization
that they wish to create and will receive feedback from the course team.
By taking this course you will share in our combined 45 years
of social entrepreneurship experience, and you will learn how to:
Launch social entrepreneurship projects which have
high-potential of significant positive social impact,
Direct energy and limited resources to efficiently
launching those projects with the most promise,
Apply tools and frameworks to testing and
scaling your own social enterprise.
Students in the signature track
who complete the course at a high level will be eligible to apply for a full
scholarship to the Penn Social Impact House, where 20 of the best emerging
social entrepreneurs from around the world will gather in a live/work
environment for two weeks to work under the guidance of leading experts and
practitioners on the development of their ideas (link to PSIH to provided by
Week One: What is Social Entrepreneurship? What is Social
Week Two: Solution Design
Week Three: Competitive Analysis and Concept Testing
Screening in and screening out criteria
Week Four: Performance Measurement
Balancing Social Impact and Financial goals
Week Five: Organization Form and Pilot
Choosing a form
Week Six: Establishing Checkpoints, Building for Scale, and
Concepts of scale
Scale up and scale up challenges
Pitching your idea
Video Lectures, Readings, Case Examples, Assignments, Choice of Teamwork and Forum Participation.
Readings will be available on the
site on a week by week basis.
You may want to read the
following titles before and during the class: