Entrepreneurship and Family Business

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Course Date: 11 August 2014 to 09 September 2014

Price: free

Course Summary

The course is divided into 4 modules, ‘Who is an Entrepreneur’, ‘Managing the Entrepreneurial Process’, 'Entrepreneurial Enterprises’ and ‘Family Business’. Each module is designed to explore and expand on key elements, assumptions and processes that are essential to the success of a business. Each module builds on the other, eventually painting an integrated picture of the commercial world, and highlighting the strategies that need to be applied to succeed in that world.

Course Instructors

Leon Levin

Education – B.Eco, Grad Dip Marketing, Doctorial Candidate (family business succession – submission end of 2013)Teaching Experience – lecture/tutor at Monash, Swinburne, Kaplan (Singapore), and RMIT universities in the disciplines of Marketing, Management, Family Business, Competitive Advantage, Consumer Behavior, Management Theory, Work Integrated Leaning Programs, Organizational Change Management, Consumer Behavior, Strategic Management, Product Management Managerial Communication, Managing Multinational Enterprises (Post graduate Level),Work Experience – ran a family business, raised venture capital in Australia and the USA, marketing manager of a TV network, manager at PwC, political advisor and strategist, film writer/producer, developed e-commerce application in the textile space, currently developing a technology to help locate lost first responders in hostile environments.Community experience- key strategist and mentor for over 6 years, focusing on runs undertaken by the Melbourne Fire Department across Europe (the great ANZAC run) and the USA (Tour of Duty run). Youth leader for 8 years. 

Course Description

What's it about?

The course is divided into 4 modules, ‘Who is an Entrepreneur’, ‘Managing the Entrepreneurial Process’, 'Entrepreneurial Enterprises’ and ‘Family Business’.

The course is divided into 4 modules, ‘Who is an Entrepreneur’, ‘Managing the Entrepreneurial Process’, 'Entrepreneurial Enterprises’ and ‘Family Business’. Each module is designed to explore and expand on key elements, assumptions and processes that are essential to the success of a business. Each module builds on the other, eventually painting an integrated picture of the commercial world, and highlighting the strategies that need to be applied to succeed in that world.

What's involved?

Module 1Who is an Entrepreneur?
10 videos, 9 quizzes, 1 assessment11 Aug - 17 Aug
Module 2Managing the Entrepreneurial Process
10 videos, 9 quizzes, 1 assessment18 Aug - 24 Aug
Module 3Entrepreneurial Enterprises
10 videos, 9 quizzes, 1 assessment25 Aug - 31 Aug
Module 4Family Business
10 videos, 9 quizzes, 1 assessment1 Sep - 7 Sep

What will I learn?

  • Entrepreneurial characteristics and psychology
  • The influence of national characteristics
  • Migrant entrepreneurs
  • Ethics
  • Intrapreneurship
  • What is leadership/what is management
  • Leadership characteristics
  • The role of power/politics and negotiation
  • Conflict and creativity
  • Communication theory
  • Types of entrepreneurial businesses
  • Funding strategies
  • Business plans
  • Managing people and growth
  • The role of marketing
  • What is a family business
  • The roles of the incumbent, successor, and non-family employees
  • Managing the family while managing the business
  • Surviving succession

This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments. The total video time for this course is approximately 4 hours and 37 minutes.

If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.

Where to from here?

If you love this course, why not take your studies further? Here are some accredited qualifications that could help you achieve your goals.

Where could this lead me?

If you're wondering what your future could look like in this area, here are some potential careers you could head towards.

  • Managerial positions
  • Both community and business leadership roles
  • Family business leaders

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