Writing for the Web

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Course Date: 11 August 2014 to 09 September 2014

Price: free

Course Summary

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation. Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

Course Instructors

Frankie Madden

Frankie is a Senior User Experience Consultant at Stamford Interactive. Her job involves talking to people about how they want to use websites, intranets and apps and then creating the structure and interface for those websites, intranets and apps. One part of her job is to write the content that is used on the websites, intranets and apps that she designs.Frankie has worked on a variety of projects in the public and private sector, both in Australia and the UK. She's passionate about writing content that will be useful and interesting for the audience.

Course Description

What's it about?

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.

Understanding the difference between writing for print versus writing for the web starts with learning about how readers behave differently online. This course brings to light how to accommodate the needs of online readers through web design, writing style, structure and search engine optimisation.

Find out how content can impact the reader's experience, as well as how the reader's experience can impact the way they interpret online content.

What's involved?

Module 1Why Writing for the Web is Different
10 videos, 9 quizzes, 1 assessment11 Aug - 17 Aug
Module 2Characteristics of Good Content
10 videos, 9 quizzes, 1 assessment18 Aug - 24 Aug
Module 3Writing Effective Content
10 videos, 9 quizzes, 1 assessment25 Aug - 31 Aug
Module 4Looking After Your Content
8 videos, 7 quizzes, 1 assessment1 Sep - 7 Sep

What will I learn?

Techniques for writing for your online readers, such as:

  • what to consider before you start writing
  • characteristics of good online content
  • how to write for your audience
  • how to maintain your content

More specifically you will learn:

  • how to structure a web page
  • considerations for search engines and accessibility requirements
  • making your content scannable
  • using keywords, headings, lists and links
  • matching your company’s tone of voice
  • creating a content strategy and style guide
  • and many other things!

At the end of the course you will be able to write more concisely, ensuring you provide the right message to the reader at the right time.

This course requires approximately 2 - 4 hours of study per week, but can vary depending on the student. This includes watching videos, and taking quizzes and assessments. The total video time for this course is 3 hours 54 minutes.

If you pass this course you'll receive a Certificate of Achievement. While this certificate isn't a formal qualification or credit, you can use it to demonstrate your interest in learning about this area to potential employers or educational institutions.

Where to from here?

If you love this course, why not take your studies further? Here are some accredited qualifications that could help you achieve your goals.

Where could this lead me?

If you're wondering what your future could look like in this area, here are some potential careers you could head towards.

  • Social media manager
  • Technical writer
  • Web copywriter
  • Web designer
  • Web developer
  • Web publisher
  • Webmaster
  • Advertising designer
  • Marketing designer
  • Public relations manager
  • Assistant web designer
  • Assistant web developer
  • Website coordinator
  • Webmaster assistant

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